If you choose to listen to only one short action episode this year, I highly recommend this one!

In this short action episode, Kira and Ilysa reveal the key to how they’ve both created successful lives and a business working together as artists.

Their insights might surprise you.

Learn the two elements that could fundamentally change your life and business and the way you see and think about creating a business online and in the world today.

Kira and Ilysa were interviewed by Sandra.

Items mentioned in this episode (quick access):

[01:06] Introducing Kira, Ilysa and Sandra and this short action episode.

[02:15] How to create a successful business online in 2021.

[03:26] How the internet changed things for Ilysa.

[04:28] The challenges creatives, artists and podcasters face today.

[04:45] Why it’s important to back your own ideas.

[05:06] The first tip and how it relates to a phenomena called “Podfade”.

[06:47] The two elements that will help you create a successful business and life.

[08:08] Why you must be creative in both business and life to succeed.

[09:05] The importance of passion, too.

[10:07] Summarising this episode.

www.inspirationalcreatives.com

© 2020 www.inspirationalcreatives.com | Rob Lawrence | All Rights Reserved

Artists, Kira McCoy, and Ilysa Ginsburg, love what they do.

In this insightful and revealing chat, interviewed by Sandra Lawrence, Ilysa and Kira share how they’ve have grown their business and what it means to them to create an environment where people love to work; and fans love to learn with them.

As artists, they have a love for polymer clay; having created an online global community of followers, hear how they teach through online classrooms and retreats.

You’ll also hear how having grown a business around their art from scratch, today they have a growing number of employees, which is allowing the two to grow further.

Hear their story and ideas on how you, too, could create a business around a passion you have.

Items mentioned in this episode (quick access):

New beginnings

[00:55] A new beginning for Inspirational Creatives?

[01:35] Rob shares some of the current challenges with the podcast.

[02:30] More than just a podcast?

[03:25] Another branch on the Inspirational Creatives tree.

[04:39] Sandra’s live interview featuring Kira and Ilya.

Kira and Ilysa

[05:51] Sandra introducing Kira McCoy and Ilysa Ginsburg.

[06:22] Ilysa shares how the business got started from humble beginnings!

[07:12] Kira shares her side of the story of when they both met.

[09:06] Creating a podcast and a YouTube channel.

[10:00] A multitude of products, 3D-printing, laser printers.

[10:25] Online retreats. Podcasting for 7 years. Creating an online classroom.

Learning and growing

[11:10] How the two artists have created an environment of learning and growing.

[12:04] How Ilysa and Kira have grown and created a team.

[13:35] Creating fans. Teaching a medium they love so much.

[15:10] Big equipment. Laser engraver.

[17:40] The importance of backing yourself first.

[18:00] Podfading.

Success in 2020?

[18:31] The number one thing Ilysa and Kira have always done that they attribute their success to.

[19:05] Being creative in business.

[19:56] Succeeding and how fear can hold you back.

[21:20] Creative and innovation.

[22:21] How 2020 has affected their creative business.

[25:05] Investing in hobbies.

[26:16] Fears around marketing in 2020.

Community, creativity and collaboration

[27:25] Including everyone.

[27:40] Retreats and a full year experience.

[29:44] The joy of polymer clay.

[30:55] Kira shares how she started out as an art teacher.

[32:08] Meeting Ilysa on Etsy. What Kira was making at the time.

[33:09] Subscription boxes.

Inspiration

[35:44] Advice on starting your own creative business.

[37:00] The importance of showing up.

[37:49] Owning lots of domain names.

[39:27] What’s inspired Kira and Ilysa recently.

[40:35] Giving back.

https://www.createalong.com

https://www.inspirationalcreatives.com

When is the best time to get started with your new idea, product, service or business?

It seems that sooner is better than later.

That’s the experience of female tech entrepreneur and SupaPass founder, Juliana Meyer.

Often we find ourselves needing to plan or have all of the right things in the right place before we get started with an idea but that’s, in many cases, the wrong thing to do.

In this short action episode we explore the benefits of getting started on your new idea sooner and before you are ready.

Click here to listen to the full interview with Juliana.

Click here to experience the Inspirational Creatives app on Juliana’s tech.

Juliana Meyer is an award-winning entrepreneur as well as highly qualified and experience musician and engineer.

Today, her small software and technology company, SupaPass, is making big changes in the way that artist, musicians, podcasters and creatives of all kinds connect with their audience and super-fans.

In this episode, we explore Juliana’s fascinating backstory as a musician growing up in South Africa and how her own frustration turned into an opportunity creating a brand and platform that’s been recognised as one of the top 6 most progressive companies in the tech sector.

Juliana’s technology allows anyone to create a subscription based business to connect with their audience and community using a high quality website or app of their own.

Her technology provides an environment for creatives and fans to share their energy and ideas together.

Hear how SupaPass has grown from strength-to-strength having won numerous innovative business awards including Best European and Best UK Startup.

You can experience the Inspirational Creatives podcast using Juliana’s technology here.

Have you ever found yourself working hard in your business, doing your creative work, but not getting the results that you want?

In this short action episode we discuss the importance of being clear on who you serve and why.

Featuring the wisdom of communications expert, Lucy Eckley, from The Leading Story podcast, you’ll hear why identifying who your ideal client is critical to your creative work and business to get the results you are looking for.

In this episode, Build Your Brand Story founder, Lucy Eckley, shares her own journey from corporate career to communications consultant and how she helps people to day to create outstanding brands.

Hear how Lucy helps her clients organise their creative business and brand.

And how you can gain clarity and confidence with your brand and business by starting with your audience.

We discuss why everyone has an interesting story and how Lucy gets to the essence of who people, and their businesses, really are.

Listen to Lucy’s new podcast The Leading Story here.

They say that the definition of insanity is doing the same thing over and over again and expecting different results…

But what if you’re not getting any results at all?

If you’re stuck and struggling to complete a task or project, try this…

In this short action episode, artic explorer, podcast host and executive coach, Sue Stockdale, shares her wisdom helping us to refocus towards completing our goals, aims, projects and ambitions; no matter what it is that’s stopping us.

What Sue teaches us may surprise you…and it’s all to do with a shift in mindset and perspective.

Sue Stockdale is the first British woman to have skied to the magnetic North Pole.

Having been introduced to the world of coaching working with pioneers such as Sir John Whitmore, Sue brings executive coaching and new leadership thinking to charities and nonprofit organisations amongst many; with the aim of addressing some of the greatest humanitarian and environmental challenges of our time.

As well as carrying out a number of pro-bono activities as a coach, co-founder and podcast host for Access to Inspiration, She has a successful corporate career behind her, working with British Gas and also having worked with the United Nations.

More recently, I’ve had the pleasure to work with Sue on a number of projects including the Coaching in The Workplace virtual conference podcast, earlier this year, for the Association for Coaching.

Hear how Sue raised money and qualified to be the first British woman to reach the magnetic North Pole and what her that experience, and her life experience, has taught he so far.

[Free chapter download] Risk – all that matters

Which markets and communities are you interested in serving?

What is it you are planning to offer?

And what is it that people need in those communities that they aren’t getting yet?

In today’s short action episode, Paul and Emily, creators of the Parent Guide to GCSE membership community, share their lightbulb moment when they spotted a gap in a market they were already familiar with.

You’ll also hear Neil Foley, from the Business Growth Club, about why it’s important to do a bit of research to find out if the gap that you’ve spotted has a market in it.

“Knowledge beats nagging every time” according to Emily and Paul, creators of the parent guide to GCSE.

Spotting a gap in a large market, ex-teachers, Paul and Emily, share their experience leaving the teaching profession to educate parents on how to best support their children going through GCSE.

Emily shares her story falling out of love with her teaching career and falling in love; because of a motorbike.

Emily shares how they managed a time of depression; leaving her career without a job to go to...

Learn how the couple manage their own family whilst running their own dream business community membership model.

And their best advice for stressed out parents…

Items mentioned in this episode (quick access):

[00:42] Introducing this episode on education and mental wellbeing with Emily and Paul.

[03:57] How Emily and Paul met - over a motorbike.

[05:10] Emily talks about leaving her a career and dealing with her depression.

[06:40] Paul shares his side of the story.

[09:08] Emily talks about how anti-depressants helped her initially.

[09:43] Applying for other jobs.

[10:45] Leaving without a job to go to.

[11:28] Where and how Emily got started with her new venture.

[12:30] How the idea for their business was born.

[14:25] Paul shares his side of the story and some of the challenges with teaching.

[15:53] Managing cash flow.

[16:50] Teachers running their own business.

[18:00] Developing confidence selling.

[21:03] Emily explains how they support parents towards supporting their teenagers.

[22:20] The B2 stealth system.

[24:27] Paul describes their success path.

[25:25] The challenges for kids taking exams today.

[26:26] Mocks are very much like a dress rehearsal.

[26:50] Sanity breaks for all.

[29:50] Paul describes NEA (what was coursework.)

[31:08] Resources for small children vs. teenagers.

[31:54] Their active Facebook community.

[32:57] How Emily made sense of vague government announcements for parents.

[35:16] Teaching skills for life.

[38:00] How their members become more independent learners.

[38:40] Doing a series on personal finance.

[39:54] Emily shares how their podcast has helped them to build up their knowledge.

[42:11] How they help those home schooling. The challenges with home schooling.

[44:18] Being effective at the desk.

[46:28] Emily and Paul’s guidance for anyone looking to make their own career leap.

[48:26] Building their website with their founding members.

[49:31] Paul talks about “Ask me anything.”

[50:18] Emily and Paul’s best advice for stressed out parents.

[50:48] Running a competition and Paul’s bespoke revision plan.

[52:17] Their proudest achievement so far.

[53:42] What’s next for Paul and Emily.

© 2020 www.inspirationalcreatives.com | Rob Lawrence | All Rights Reserved

Is now a good time launch a new business, idea or venture?

If you’ve got a new idea for a business, enterprise or venture, this short podcast episode is for you.

In this short action episode, Neil Foley, from the Business Growth Club, shares his thoughts on when a good time to test out and launch a new business idea or venture is; and when not to launch.

We explore some of the more dangerous risks people make when launching a new venture.

And what not to do.

We also look at what type of motivation is the right type - when you are ready to get started.

https://www.inspirationalcreatives.com

© 2020 www.inspirationalcreatives.com | Rob Lawrence | All Rights Reserved

Who expected the events of 2020?

Here we are 10 months in living with COVID, the shock of lockdown, and all sorts of new challenges and opportunities as creatives…

Furloughs, losing jobs, changing careers and new opportunities.

So to bridge the gap of a crazy 2020 so far, I invited back on to the show, small business growth expert, Neil Foley from the Business Growth Club, to understand how, for those interested in navigating their own venture, career or business,

Where to start and what the opportunities are...

I haven’t had much chance to catch-up with Neil since we spoke last year so I though this would be an ideal opportunity to capture our conversation live, so to speak, as I’m really interested to hear his thoughts and how recent events have impacted our world as creative beings and people interested in business, leadership and entrepreneurship.

Hear reasons to be optimistic and positive about the future.

...And how the barriers to creating a business in 2021 are breaking down.

What’s the #1 to be thinking about when putting a new idea or service out into the world?

For many creatives, entrepreneurs and new business owners, knowing which is the right market for their product, idea or service can be critical to early and ongoing succeeding.

Knowing your niche…

Yet many owners and creatives are stuck figuring out which the right niche and then, when that’s identified, what’s the right price to sell their offering?

One option is to look at the competition.

Yet this seemingly easy at-a-glance research can immobilise even the most tenacious business owner or creative….

Why?

Because they become worried about the competition.

In this short action episode, we explore how to find the right niche, experiment with pricing and why you don’t need to worry about the competition…